JOIK was born in 2005 and since then has grown from the dream of one woman into an internationally recognised brand with an extensive product range with their natural cosmetics and home spa products being beloved in both Estonia and many export countries. Born and raised in Estonia, JOIK continues to be inspired by the wonderful nature of Estonia. We combine the best natural ingredients with modern science, design and Nordic skincare traditions. JOIK is ethical, natural and nature-preserving, responsible and sustainable. We place great emphasis on design and have been cooperating with creative Estonian people, designers and artists for many years, which can be seen both in our product design and our limited special collections. JOIK’s core values are efficiency, honesty, naturalness and emotionality. We stand for skincare products that are truly effective and do what they promise.