Shaving products for men with a quality guarantee. Proraso laboratories create products that stand the test of time, defy passing trends and become classics. Over time, products based on natural and trusted ingredients are enriched and refined, packaging is refreshed and new product lines earn new followers. However, the underlying principle remains the one defined by Piero Martelli and later his son Ludovico: to create professional, high-quality products that offer a satisfying and flawless shave in the salon and at home.