The Moroccanoil story began when Carmen Tali, the brand’s co-founder, had a routine hair dye job that failed and severely damaged her hair. But a hairdresser she met on a trip introduced her to a product that magically made her dry, brittle hair silky, shiny and easy to comb. The secret of the product’s efficacy was the precious oil derived from the fruit of the Argania spinosa tree – argan oil. Inspired by this experience, she created a brand that helps women all over the world achieve beautiful hair.