Naïf was born out of the desire of two fathers to provide their children with the highest quality natural and eco-friendly skincare products that are both worry and allergy free. That’s why Naïf is defined by its effective formulation, organic nature, eco-friendliness and hypoallergenic content. In Naïf, people are committed every day to reducing their environmental footprint. That’s why Naïf products can be found in sugar cane packaging. Naïf’s products are natural, 100% vegan, biodegradable and safe for bodies of water. The Baby & Kids range is suitable for use from the age of 0 and up.