FOUR REASONS

100 % VEGAN- The products are 100% vegan, meaning they do not contain any animal-based ingredients. 100 % GREEN CHOICE- All shampoo and haircare products in the product line are manufactured in Finland at a factory that uses 100% renewable energy. Aerosol products are manufactured in Sweden. All plastic packages are made from recyclable bio-based sugarcane plastic, significantly reducing the product’s carbon footprint. 100 % EMPOWERING - The packing texts remain humorous but now have a deeper purpose: they aim to inspire and empower everyday routines. They remind the user of the product of how wonderfully gorgeous they are – imperfect yet perfect. 100 % VALUE FOR MONEY - Known for their unbeatable price-performance ratio, Four Reasons products are now even better, with active ingredient levels in some products being up to five times higher. At the same time all the extra ingredients have been cut out resulting in simple, easy to use and functional products for perfect hair days.