L’Oréal Professionnel is a premium haircare brand from France with a long history. It belongs to the world-famous company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity among Parisian hairdressers. For more than a hundred years now, the brand has been helping customers discover their own unique beauty and confidence. L’Oréal Professionnel products are developed in collaboration with the best hairdressers, using the latest innovative technologies. L’Oréal Professionnel hair care ensures that your hair can truly enjoy the best care.