The journey of the Childs Farm brand began in 2010, when founder of the brand Joanna Jensen noticed that she could not find a conditioner free from parabens and other artificial ingredients that would suit her daughter’s fine hair and sensitive scalp. She also noticed that many skincare products for babies and children looked like they belonged in a medicine cabinet and were too aesthetic and boring for children. To solve both problems, Childs Farm was born. Childs Farm’s motto, which distinguishes it from its competitors, is the brand’s Happy Skin Promise™. Believing that every child should feel comfortable in their own skin, Childs Farm uses only the finest natural ingredients and essential oils in their products. This means that all Childs Farm moisturisers, bath foams, shampoos and other products are gentle and mild so they can be used on all skin types from newborns to toddlers. With its Happy Skin Promise™, Childs Farm ensures that all of its products are both dermatologist and paediatrician approved, in turn ensuring that bath time is always fun and worry-free.